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Helen Alford

Career Journey

  • 2018: Started at U&R as a Part-Time Sales Assistant
  • 2019: Moved to Full-Time Sales Assistant
  • 2021: Moved to Assistant Store Manager

What’s your favourite thing about U&R?

I love how friendly everyone is, and getting to spend all day talking about running!

Favourite event and why?

I ran the London Marathon in 2021, which was an amazing experience!

What’s your favourite thing about working in the running industry?

Keeping up-to-date with all the latest shoe releases – watching how shoes change over time is really insightful

What are 3 words you’d use to describe U&R?

Friendly, knowledgable and inspiring.

What do you enjoy most about your role?

It's pretty varied – one day I can be serving a customer who's kitting up for an ultramarathon and the next I can be organising an event with one of brand reps

What are you passionate about?

Running is the obvious choice here... but I also love history.