Born in the Swiss Alps, On set out in 2010 with a big ambition: to revolutionise the sensation of running. It is all based on one radical idea - soft landings followed by explosive take-offs - otherwise known as running on clouds.
On’s radically different running technology, CloudTec®, is now patented around the world. Keeping its Swiss DNA at the core, all On products are engineered in Zurich, Switzerland.
Throughout the development of the ON running shoes brand, one basic concept has remained constant throughout: a cushioned landing and firm take-off.
While ON’s men’s and women’s running shoes are reasonably new to the market, On has a committed fan base who are all admirers of its CloudTec® Technology:
- When you hit the ground with an On shoe, the highly adaptive rubber Cloud elements cushion both vertical and horizontal forces for a soft landing.
- Once on the ground, the Clouds lock firm to form a solid foundation for a natural and powerful take-off.
- Together with the Cloud elements, the On Speedboard supports the natural rolling motion of your foot which promotes an active running sensation, translating landing impact into forward propulsion.
From the best-selling Cloudflow and Cloudflyer, the On range of men’s and women’s running shoes includes the Cloudstratus with its dual row of clouds for extra cushioning and a racing shoe in the Cloudboom. For men’s and women’s off-road running shoes you can try out the Cloudventure or the Cloudventure Peak for when a more aggressive approach is needed.
Up & Running stocks a comprehensive range of men’s and women’s running shoes from ON, and other leading brands such as Mizuno, Asics, Brooks, Hoka One One, Altra, Saucony and New Balance. Browse our shop or visit us at one of Up & Running’s stores throughout the UK.