We have come a long way, since our founder Gillian MacFarlane opened the doors on the 13th June 1992. We began with one clear goal;

To provide the local running community with the latest running products and the best customer service.

Three decades later, this remains our core value, providing our local running communities with nothing but the best. Growing from 2 to over 200 staff members and from the original shop in Harrogate, brimming with Yorkshire heritage to 28 stores across the UK. We've been through the jogging boom of the 90's and even to the carbon-plated 'super shoes' of today, we have seen it all since "92.

Our brand pillars stem from our award-winning customer service, so we will continue to go the extra mile to make sure you have the best shopping experience with us in store or online.

Our founders pioneered gait analysis, from back before digital gait analysis existed and we tracked pronation by watching customers run up and down the street behind our Harrogate shop. Nowadays we have the latest in digital gait analysis technology in all our stores so we can be sure to find the shoe for you.

Want to learn more about our gait analysis click the link below.