Every marathon has a finish line, but only London's has an ends.

New Balance official Virgin Money London Marathon race kit has arrived.

What are you representing?

Every story has a start, middle and an ends. Express yours through the official race kit of the Virgin Money London Marathon. Footwear available online, and clothing available in select stores.

London October 2021. From Greenwich to the Mall.

Your story, your reason.


Virgin Money London Marathon? Completed it mate.

Repping London, our stores across the capital are stocked up for #everyrunner to go from 0 to 26.2 in a new PB thanks to the official race kit from New Balance. Now available in;

Up & Running Chiswick

Up & Running East Sheen

Up & Running Surbiton

Up & Running Teddington

(click each store to find out their details)